Our motto is continuous improvement

The association TIERRAS DE LIBERTAD, living up to its name, decided that in order to guarantee an adequate balance between the different economic and social agents, it should work to eliminate the barriers that produce inequalities in the different spheres of life in our region.

In rural areas, it is becoming increasingly difficult to provide adequate conditions for their inhabitants to maintain decent living conditions and they are forced to resort to formulas that, because of the unfavorable conditions imposed on them, constitute the lesser evil rather than a solution. In particular, small producers of traditional agrifood products are at a total disadvantage when it comes to accessing regional, national and international markets because traditional intermediaries impose commercial conditions that are practically unacceptable.

On the other hand, these barriers prevent the general public from accessing a series of products that usually have superior characteristics in terms of nutritional and organoleptic values at reasonable prices. In this case, it makes perfect sense for an entity such as TIERRAS DE LIBERTAD to intervene in order to offer opportunities of choice to both producers and consumers. The way to do this is by assuming the necessary investment to start up the CAMPO DEL QUIJOTE virtual store and getting involved in the necessary intermediation work required by this project. But this intermediation does not imply an increase in prices for it, since our renunciation of profit makes it possible.

You may be surprised by the frequency of changes in the store, but they will be in keeping with the dual commitment to ensure freedom of choice for producers and buyers.